Google AdWords is a fantastic platform to create and put your ad on Google. It can be time and money consuming but if you can manage it to use efficiently, then it has capabilities to give you enormous positive results. It may look a little complicated to understand but its flexibility and feasibility can’t be questioned. There is another great tool Google Search Console which helps in tremendous ways in achieving a higher rank. Both these tools are equally important from SEO point of view.
If you want to ask anything about Google AdWords or any other SEO tools, then comment below.