Have you ever wondered how Google makes money through advertisements! Well, advertisements are a major aspect of promoting the business. Doing it on the Internet is a wonderful thought. Lakhs of websites are created every single day on the internet but because of low SEO ranking, they fail to appear in search engine page results(SERP) and that is where Google AdWords comes into the frame. Google AdWords is a tool provided by Google that helps you in optimizing SEO. It is an easy to access tool which is free and provides a lot of features.
1. What is Google AdWords?
Definition – Google AdWords is an advertising platform provided by Google on pay per click (PPC) basis. The website is shown on the search engine result page (SERP) and when these advertisements are clicked or viewed, Google deducts the bidding amount paid by you.
So, basically, you can judge the number of clicks on your advertisement. It depends on your keyword selection. If those keywords are really popular then the bidding amount will definitely go high but if the keywords are rarely used by the users then it costs much lower.
PPC or Pay-Per-Click Definition – Pay per click (PPC) is a payment method which means you pay when someone clicks on your advertisement. It’s a Google platform where the bidding amount is calculated by Google algorithms.
Pay per click (PPC) ads are different from results that appear from any keywords. It generally appears on the top or side of the search engine result page (SERP). It totally depends on the marketing budget of any organization.